Samsung quietly nudged its midrange line forward this spring, rolling out the Galaxy A57 5G and A37 5G with a heavier dose of on-device AI, slimmer hardware and a price bump that will sting bargain hunters.
What’s new (and what you actually get)
Both phones expand Samsung’s “Awesome Intelligence” toolkit — think voice transcription in the Recorder app, easier AI Select actions from the Edge Panel, improved object removal in photos and a conversational agent layer that pairs upgraded Bixby with Gemini-powered shortcuts across select apps. Those features arrive as part of One UI 8.5, Samsung’s latest skin — a release that brings new conveniences but also some UI changes users should watch for (including recent tweaks in how One UI handles third‑party fonts). See more on One UI 8.5’s changes here.
Hardware is familiar but refined. Both phones use a 6.7‑inch Super AMOLED panel with a 120Hz refresh rate and a 5,000mAh battery with Super Fast Charging 2.0. Camera setups center on a 50MP main sensor, supported by an ultrawide and a 5MP macro lens — the A57 gets the nicer ultrawide, while the A37 makes do with a lower‑res sensor. Samsung also beefed up the A57’s build with a slimmer profile, lighter weight and tougher glass on the outside; the A37 keeps a more modest (and slightly heavier) chassis.
Samsung’s pitch is longevity: both models come with up to six generations of Android and security updates, IP68 dust/water resistance, Knox security and features like Private Album and Privacy Alerts meant to make device protection less fiddly.
Prices, colours and where to buy
Samsung’s UK pricing starts at £529 (A57, 256GB/8GB) and £399 (A37, 128GB/6GB), with higher tiers available for more storage and RAM. In the US the A37 and A57 landed at roughly $450 and $550 respectively — a roughly $50 increase versus recent A‑series launches. Retailers have already started to sweeten the deal: Amazon has been bundling a $50 gift card with purchases for a limited time, effectively offsetting the sticker shock.
Colour choices vary by retailer and model, so if a specific finish matters (Samsung, Best Buy and Amazon each carry some exclusives) shop around.
Where these phones sit in the market
If you want a solid, no‑surprises Samsung experience with long software support and water resistance, the A57 is a persuasive pick. It leans more premium in feel and performance than its sibling — faster processing, better ultrawide photos and a thinner, lighter frame. The A37 keeps many of the same smart bits at a lower price, but it’s less polished in materials and some camera chops.
That said, the A57 isn’t the only sensible midrange buy this spring. Competitors like Google’s Pixel 10a or various discounted FE and non‑Samsung options may offer brighter displays, wireless charging, faster silicon or a different software experience for similar money. For more context on how Samsung positioned these two and how they compare in hand, see our closer look at Samsung’s refreshed A-line here.
Who should consider one?
- Buy the A57 if you want a lighter, slightly faster Samsung that prioritizes camera polish, longer‑term updates and a nicer build without spending flagship money.
- Consider the A37 if your budget is tighter but you still want a large AMOLED screen, long battery life and Samsung’s AI features.
Both phones are competitive choices for people who value software support, reliable cameras for everyday snaps and a battery that lasts into a second day with moderate use. If your priorities are raw speed, telephoto zoom or ultra‑fast wired charging, there are cheaper or pricier alternatives that beat them on those fronts.
Samsung’s A‑series continues to be the pragmatic middle ground: not flashy, but sensible — now with more AI to do the little chores for you. Whether that’s worth the extra $50 this cycle depends on how much you value the build upgrades and the company’s long software promise.
